‘PANGRAZZI’ Urban Streetwear Lookbook
I worked with the fantastic Sam Patruno to create a streetwear-inspired fashion lookbook that reflects my ability to create concepts that stand out. This project brought together my skills in graphic design, photography, and media writing to create a cohesive and eye-catching layout. I had two shoots for this booklet; one for the off-figure shots of my clothes being used, and one for the on-figure shots of my clothes on my model.
My Creative Plan
When I was coming up with the early ideas for my lookbook, I knew I wanted to stand out, and I knew I wanted to reflect design choices that would be found in exclusive, higher-end brands. I hadn’t thought of what type of clothing I wanted to shoot at the time, and with my college dorm wardrobe being full of streetwear, I knew what direction I was heading.
Off-figure Shots
This had been one of the first times I was shooting professional knolling (flat-lay) shots, and I think the biggest challenge I ran into was dealing with the wrinkles and folds on my clothing. A good amount of my time was dedicated to just filling each crevice with extra stuffing, but the result came out much better than I was expecting. The flat-lays were to be integrated throughout the look-book as if it were a part of an exclusive clothing line, and as a backbone to the on-figure shots:
bluehoodie
blackhoodie
brownhoodie
blackjeans
beigepants
Bluejeans
On-figure Shots
My goal for “PANGRAZZI” and its on-figure portraits was to create something sleek and minimalistic, while still popping with flashiness. I had done model shoots before, but this shoot was a big leap for me as a creative, especially when it came to the planning behind the on-figure shoot. As funny as it was constantly shouting, “3… 2… 1… JUMP!”, the results had laid themselves out nicely:
I knew roughly what I wanted to do with these photos design-wise, and I had gained inspiration from the cover design of Ted Nugent’s album, Free-for-All. After a heavy level of post-processing and editing, I created a unique double-paged spread showcasing my model in a flashy, eye-pleasing way:
The Final Result
The lookbook had been a massive test of my skills; not only as a studio photographer but also as a graphic designer and media writer. I wanted this lookbook to represent who I am as a creative, and I think the final result is a clear reflection of that.